David Matthew Prior

Nature or nurture? Leadership needs both.

As an Executive Coach, I use a unique creative approach to help you realize your personal and professional potential.

On Coaching

At heart, I think I have always been a person who cares. And coaching, at its core, is about caring. Caring about you - who you are, whom you’re with, what you’re up to, and how you learn and develop over time, throughout your life. I think these needs are both personal and universal.

Coaching begins with a call. A call from you to me to explore why coaching, why now, and what you want to realize from our work together.

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Las Vegas Coaching Conference

My experience at a Las Vegas coaching conference... and the audience's response.

Tales from the Road

Sometimes improvisation comes in handy...I'm never sure what to expect at a session, so my advice is: keep it simple - less is more.

My Services

When you engage me in any capacity, you get me - my attention, enthusiasm, extensive planning and a desire to provide a unique, customized experience that delivers on your desired results.

I pride myself on treating every engagement as an adventure and each client as a priority. I would love the opportunity to speak with you about your needs.


Executive Coaching

I have worked with executives all over the world to provide coaching which optimizes them as leaders.

In order to deliver results, I think it is critical for me to know you, for you to know yourself, and for us to concentrate on what matters most. Through this process you will be able to leverage signature strengths as well as remove barriers that keep you from realizing your full potential. Together we will build an action plan for personal success.

As part of the process you can expect:

  • Creative and Trusted Professional Thought Partner
  • Selected Awareness Assessments (Self, Multi-rater, Customized Interviews)
  • Gap Analysis and Stakeholder Assessment
  • Coaching Session Summaries (including conversation arc, key insights, action commitments)
  • Consulting (on an as needed, as requested basis)
  • Resources (recommended books, articles, trainings, referrals)

Team Development

From my personal experience with families, organizations and the performing arts, I have come to learn that the greatest teams are those who understand that your team’s individual components, when expertly assessed, recognized, utilized and coached, can contribute to collective success, knowing what we do is more powerful that what each individual does.

When I work with teams (senior management teams, boards, virtual teams), I build team awareness and responsibility while fostering individual leadership to deliver impactful results.

As part of this process, you can expect:

  • Individual & Group Assessments with Diagnostic
  • Communications and Coaching Skills Training
  • Skilled Facilitation and Team Coaching to hold the team accountable to goals
  • Resources (recommended books, articles, trainings)


When I was 5 years old, I got my first bike. My father, co-holding the handlebars as he sprinted alongside me, shouted: “Pedal, Pedal, Pedal!” He then let me go. I rode briefly, and then fell down, of course. (We started on grass before moving to pavement; smart coaching there on my father’s part.) Gradually, I did this enough times that I no longer needed the coaching and was independently racing down the sidewalks of Dewitt, New York.

My work as a corporate trainer combines content, experiential learning, reflective practice, and coaching. I have been fortunate to have learned from some of the world’s top teachers, and I share the benefits of that experience directly with you. The most powerful learning for me happened when my teachers built upon my strengths and gifts, provided candid feedback, and coached me to take responsibility for myself as a craftsman. What I bring to your session is the combination of those experiences, married with a clear, structured presentation style that optimizes your learning and development agenda.

I offer a variety of options including leadership training, coaching skills for managers, presentation skills, facilitation and mentor-supervised coaching.

As part of the process you can expect:

  • Veteran corporate trainer with international experience
  • Co-designed, tailored course content
  • Interactive and dynamic learning environment
  • Co-facilitation availability, with specialist trainers


I’m being asked to be a speaker more and more. The reason people are inviting me, having observed my presentations, is because they want their audience engaged in what happens on the stage. This is where I can bring something truly unique to your event. I don’t believe my clients want me to talk at them or to them, but with them.

I spent my 30’s as a professional New York actor and teacher of theatre-based improvisation, where I was trained in what is required to hold the attention of an audience. So although I speak, I assume multiple roles – actor, writer, director. Each speaking engagement becomes an interactive event that entertains and informs.

I engage the audience through live demonstrations, storytelling, coaching clients on stage, shadowing another coach, and facilitating expert panels. The approach is dynamic and is always evolving to show the audience something new.

As part of this process you can expect:

  • A dynamic presentation based on recognized coaching–based principles
  • A learning experience for the audience
  • Interaction and entertainment
  • A unique, new approach for each engagement

Let's Talk

If you want to start with a good old-fashioned chat, give me a call and we'll talk about how we might work together.

Office: 1-201-825-2082
Fax: 1-201-367-3478

Contact me via email


David Matthew Prior, MCC
P.O. Box 639
Saddle River, New Jersey

My Blog

Welcome to my blog.
I’d like to share thoughts and opinions on the nature of coaching.


David Matthew Prior @dmprior

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Coaching Mastery

I’ve been invited to be a panelist this evening at the New York City International Coach Federation (ICF) to discuss topic the Coaching Mastery.  The first thought that came to my mind was humility.  After all, how can one really profess to being a “master” of anything?  George Leonard, in his book on the subject, describes the route to mastery as follows:  “The people we know as masters don’t devote themselves to their particular skill just to get better at it.  The truth is, they love to practice.  And because of this, they do get better…ultimately, practice is the path of mastery.”

Perhaps the occupational title of Senior Coaching Practitioner might be more apt given Leonard’s framing above.  My own path to mastering coaching has been a life long journey informed by family of origin, formal education, theatre, teaching, and the study and practice of coaching itself.  Today, my inquiry into coaching mastery has involved reading about many of the researched fields that inform coaching (e.g., psychology, adult learning theory, the science of human performance, etc.) as well as fueling own passion for creativity, play and improvisation  - which will be shared in an upcoming blog post.  Stay tuned!

I invite you to share your own take on coaching mastery by posting a comment to this blog.

Posted by David Matthew Prior — 16 October 2013 | 1 comment

Coaching Up

Myth, Dream or Destiny?

Over the past 5 years, I have delivered scores of week-long offsite training sessions in multiple countries at the 'manager of others' level. During the course, we spend one day focused on coaching – what it is, what it’s not; when to coach and when not to; how to and how not to. Of all the sessions offered during the week, coaching has consistently been the highest-rated by all of the participants. I don’t sell coaching to them; the coaching experience sells itself.

Over time, I have carefully watched the quality of relationship connection that evolves when these managers, many never having met each other before, coach one another. They genuinely and generously listen with respect while partnering to find an optimized solution for a real-time organizational or business problem, challenge or opportunity.

At the end of the week, the managers look at me with mixed jubilation in their eyes as they ask: “David, I really like coaching, and I could see using it with my direct reports and even practicing it with my peer group, but the person who really needs coaching the most is my boss. How do I coach up?”

There’s nothing like a powerful question to get us started.

Please drop in and tell your story – share your experience, perspective, hypothesis, teaching or wisdom about Coaching Up.

Posted by David Matthew Prior — 9 November 2012 | 1 comment

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